Alzheimers Society - ‘It’s Not Called Getting Old’ | Dir: Billy Boyd Cape | Prod Co: Academy | Agency: New Commercial Arts

Alzheimer’s Society - 'It’s Not Called Getting Old' | Dir: Billy Boyd Cape

Asking the same question, over and over again. It’s not called getting old, it’s called getting ill.

If you or a loved one are experiencing memory loss, it could be a sign of dementia.

Recent research shows that the misconception that symptoms like memory loss are a sign of normal ageing is the biggest barrier to people seeking a dementia diagnosis. With diagnosis rates at a five-year low, tens of thousands of people are now living with undiagnosed dementia. This means they don’t have access to the vital care and support that a diagnosis can bring.

Getting a diagnosis can be daunting, but we believe it’s better to know. And so do 91% of people affected by dementia. Over 9 in 10 people affected by dementia say getting a diagnosis has benefited them. It allows them to receive practical advice and support, to plan for the future, and can even offer a sense of relief in knowing what’s going on.

Alzheimer’s Society has dedicated advice and support for anyone concerned that they or someone they’re close to may be experiencing signs of dementia, as well as developing resources to make the diagnosis process easier.

Support and more information about a diagnosis is just a phone call or a click away.
Visit or call 0333 150 3456

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Who are we?
Alzheimer’s Society is the UK’s leading dementia charity. We campaign for change, fund research to find a cure and support people living with dementia today.

What is dementia?
The term 'dementia' is used to describe the symptoms that occur when the brain is affected by specific diseases and conditions. Symptoms of dementia include loss of memory, confusion and problems with speech and understanding.

If you need dementia support, we’re here for you. Get personalised information, support and advice by calling our Dementia Connect support line on 0333 150 3456 or visit us at

Alzheimer's Society
United Against Dementia